Alo Coffee

Our Story

From Doubt to Cup of Excellence

Who we are
Mr. Tamiru Tadesse & his wife Messi
Alo Coffee was born from a dream—and a leap of faith. For years, former university teacher and electrical engineer Tamiru worked in coffee, witnessing firsthand the challenges of an industry where quality was often overlooked and producers were struggling. Despite his experience, the frustrations of unfair pricing and undervalued labor left him hesitant to start his own venture. That changed in 2020, when Ethiopia held its first-ever Cup of Excellence (CoE) competition a revelation that proved exceptional coffee could be celebrated and rewarded. Together with his wife, Messi, Tamiru set out with a singular mission: to prove that Sidama’s finest coffees could stand among the world’s best. In 2021, against all odds, their very first submission—a meticulously processed lot from their home village of Alo in Bensa—won Ethiopia’s Cup of Excellence, cementing their belief that dedication, not just tradition, shapes greatness.

Today, Alo Coffee remains driven by that same ambition: to offer best available coffee from Ethiopia, challenge expectations, honor the farmers who make it possible, and share the untold potential of Ethiopian coffee with the world.

Award-winning Ethiopian specialty coffee grown at high altitudes and crafted with care.

Our approach centers on accessibility, transparency, and long-term relationships.
By focusing on

We position ourselves as a trusted, forward-thinking Ethiopian coffee exporter ready to compete on the world stage.

Vision

To be a global leader in Ethiopian specialty coffee—known for traceable, high-quality production and a commitment to sustainability and community empowerment.

Mission

To transform the lives of coffee farmers through environmentally responsible, socially conscious, and economically sustainable coffee production.

Our Core Values

Quality

Premium-grade, award-winning Ethiopian specialty coffee.

Community Empowerment

Supporting smallholder farmers, especially women, through fair practices and reinvestment in their communities.

Sustainability

Environmentally conscious processing and production methods that protect the future of coffee farming.

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@alocoffee20